{"title":"Big Red Machine","description":"\u003cp\u003eBig Red Machine is the collaborative indie folk project of Aaron Dessner (of The National) and Justin Vernon (of Bon Iver), two of indie music's most celebrated voices. Their 2021 album \u003cem\u003eHow Long Do You Think It's Gonna Last?\u003c\/em\u003e is a sprawling, emotionally rich record featuring an impressive array of guest vocalists — including Taylor Swift, Robin Pecknold, and Sharon Van Etten — woven together by Dessner and Vernon's signature atmospheric production. It's a must-listen for fans of introspective, beautifully crafted songwriting.\u003c\/p\u003e","products":[{"product_id":"big-red-machine-vinyl","title":"Big Red Machine Vinyl LP","description":"Black vinyl LP pressing of the debut release from Big Red Machine, the collaboration project from Justin Vernon (Bon Iver) and Aaron Dessner (The National). Digital download included.\u003cbr\u003e\u003cbr\u003e In 2008, Aaron Dessner sent Justin Vernon an instrumental sketch of a song called \"Big Red Machine\" for the 2009 compilation Dark Was The Night. This was before they had met in person. Justin wrote a song to it, interpreting the \"Big Red Machine\" title as a heart. Ten years of friendship later, there are ten more songs. Each song includes a large number of collaborators via the PEOPLE platform and the record was produced by Justin and Aaron with longtime collaborator Brad Cook and engineered by Jonathan Low primarily at Aaron's studio Long Pond in Upper Hudson Valley, NY. PEOPLE is a steadily growing group of international artists who have come together to create and share their work freely, with each other and everyone. It was born out of a wish to establish an independent and nurturing space in which to make work (generally around music) that is collaborative, spontaneous and expressive in nature and where all unnecessary distractions or obstacles that get in the way are removed. PEOPLE is for the benefit and development of the artists involved and just as importantly, for those who would like to access and enjoy the output. It is as much about the process of making work and showing all that openly, as the final outcome.\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eVINYL Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelease Date: August 31, 2018\u003c\/li\u003e\n\u003cli\u003eRecord Label: Jagjaguwar\u003c\/li\u003e\n\u003cli\u003eUPC: 656605233512\u003c\/li\u003e\n\u003cli\u003eNumber of Discs: 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Big Red Machine","offers":[{"title":"Default Title","offer_id":46272602210531,"sku":"Big Red Machine (1)","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1398\/5745\/files\/Big_Red_Machine_Big_Red_Machine_Vinyl_LP.png?v=1745690710"},{"product_id":"big-red-machine-cd","title":"Big Red Machine CD","description":"In 2008, Aaron Dessner sent Justin Vernon an instrumental sketch of a song called \"Big Red Machine\" for the 2009 compilation Dark Was The Night. This was before they had met in person. Justin wrote a song to it, interpreting the \"Big Red Machine\" title as a heart. Ten years of friendship later, there are ten more songs. Each song includes a large number of collaborators via the PEOPLE platform and the record was produced by Justin and Aaron with longtime collaborator Brad Cook and engineered by Jonathan Low primarily at Aaron's studio Long Pond in Upper Hudson Valley, NY. PEOPLE is a steadily growing group of international artists who have come together to create and share their work freely, with each other and everyone. It was born out of a wish to establish an independent and nurturing space in which to make work (generally around music) that is collaborative, spontaneous and expressive in nature and where all unnecessary distractions or obstacles that get in the way are removed. PEOPLE is for the benefit and development of the artists involved and just as importantly, for those who would like to access and enjoy the output. It is as much about the process of making work and showing all that openly, as the final outcome.\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eCD Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelease Date: August 31, 2018\u003c\/li\u003e\n\u003cli\u003eRecord Label: Jagjaguwar\u003c\/li\u003e\n\u003cli\u003eUPC: 656605233529\u003c\/li\u003e\n\u003cli\u003eNumber of Discs: 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Big Red Machine","offers":[{"title":"Default Title","offer_id":46272602636515,"sku":"Big Red Machine (2)","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1398\/5745\/files\/Big_Red_Machine_Big_Red_Machine_CD.png?v=1745690745"},{"product_id":"big-red-machine-how-long-vinyl","title":"How Long Do You Think It's Gonna Last? Vinyl LP","description":"Black double vinyl LP edition of How Long Do You Think It's Gonna Last?, the 2021 album from Big Red Machine, a collaboration between Justin Vernon (Bon Iver) and Aaron Dessner (The National). Includes digital download.\u003cbr\u003e\u003cbr\u003eMusically, \"How Long Do You Think It's Gonna Last?\" features what Dessner calls maybe the \"clearest distillation\" of his varying songwriting and production styles. Songs are built on the kinds of tear-jerking piano melodies fans have come to love from The National, but then move at their own pace toward unusual sonic destinations. \"Aaron's greatest gift as a collaborator is his ability to evolve and experiment with the emotional sound that is so natural to him,\" Vernon says of the material.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eVINYL Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelease Date: August 27, 2021\u003c\/li\u003e\n\u003cli\u003eRecord Label: Jagjaguwar\u003c\/li\u003e\n\u003cli\u003eUPC: 656605241517\u003c\/li\u003e\n\u003cli\u003eNumber of Discs: 2\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Big Red Machine","offers":[{"title":"Default Title","offer_id":46272609452259,"sku":"Big Red Machine (3)","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1398\/5745\/files\/Big_Red_Machine_How_Long_Do_You_Think_It_s_Gonna_Last_Vinyl_LP.png?v=1745690422"},{"product_id":"big-red-machine-how-long-vinyl-red","title":"How Long Do You Think It's Gonna Last? 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